Research · Writing · Broadcasting
Media, digital platforms and cultural hegemony
Dr. Muhammed Ersin Toy is a media strategist, communication researcher, author and producer at TRT. His work explores digital platforms, political communication, media representations and cultural hegemony.
He holds a BA in Radio, Television and Cinema from Marmara University, where he also completed an MA in Communication Sciences in 2019. He earned his PhD in Radio, Television and Cinema at Istanbul University in 2024. His doctoral research examined how international students studying in Türkiye interpret Turkish series on Netflix. He has worked in broadcasting at TRT since 2017.
English titles are provided for reference. The works listed here are in Turkish.
Netflix ve Türkiye: Kültürel Yansımalar, Dijital Diplomasi ve Küresel Etkiler
Published · 2024 · Çizgi Kitabevi
A book on Netflix, cultural reflections, digital diplomacy and global impacts.
7 EKİM: İsrail’in Soykırımı — Medya, İletişim ve Kültürel Hegemonya
Forthcoming
A forthcoming book examining the genocide in Gaza through media, communication and cultural hegemony.
Yapay zekâ gözümüzden bakarken kendi gözümüzle görebilecek miyiz?
Article · Hukuk Dergisi
An examination of smart glasses, independent thought and privacy.
Yapay zekâ devrimi: Türk medyası hazır mı?
Article · Hukuk Dergisi
How AI is changing news distribution, revenue models and the visibility of Turkish-language journalism.
Netflix Orjinal Türk Dizilerinin Uluslararası Öğrenciler Tarafından Alımlanması Üzerine bir Araştırma
Peer-reviewed article · DergiPark
Research on Turkish series, cultural diplomacy and audience perceptions.